EU AI ACT new label
for AI content
We turn AI into your edge

We help you use AI
the right way.

Everyone has AI today. The difference is made by
those who know what to do with it.

Want to become AI ready? Scroll
A Creative AI Consultancy
This is us

Four minds.
Deep experience.

Oliver Schwall
Management & Consultancy

Oliver Schwall

Responsible for strategy, consulting and entrepreneurial steering — the bridge between business goals and AI architecture.

LinkedIn →
Arno Lindemann
Brand & AI Creativity

Arno Lindemann

Over 30 years of creative direction: Springer & Jacoby, Jung von Matt, his own boutique Lukas Lindemann Rosinski, most recently Creative Partner at Scholz & Friends. AI artist, keynote speaker, DACH lead of the Creative AI Academy.

LinkedIn →
Matthias Wolk
Content & Strategy

Matthias Wolk

Media entrepreneur at the intersection of content, AI and virtual reality. Founder of realTV group and VRtual X GmbH. Translates complex technology into effective content.

LinkedIn →
David Hitschrich
Data & AI Solutions

David Hitschrich

Responsible for data, models and technical implementation — from architecture to secure integration into your systems, built to withstand an audit.

LinkedIn →
The How

The machine delivers the How: faster, cheaper, in any quantity. Anyone can do that today.

What & Why

Humans decide the What and the Why: what's worth building, and what's better left out.

We call ithuman creAItivity.

What makes us different

Management consulting

We think in your business goals, not in tools.

Creative & brand agency

Three decades of award-winning brand leadership. We know what has impact, because we've created it thousands of times.

AI & software development

We don't just talk about AI, we build it. Custom architectures, integrated into your world.

Content production

We don't just automate your content, we can also produce it in-house.

We build agentic systems

MAiDO unites strategy, brand, content,technology and orchestration.

Strategy & leadership

  • Strategy & steering
  • Processes & organization
  • Market research
  • AI activation workshops

Brand & communication

  • Brand leadership & positioning
  • Communication & PR
  • Campaigns
  • Localization of messaging
  • Social listening & competitive analysis

Social, content & production

  • Social media management
  • Programming & production (TV / video)
  • Creative content & design
  • Influencer & partnerships

AI, software & data

  • AI & software development
  • Data & analytics infrastructure
  • Security & compliance
  • Cloud & system integration

Steering & impact

  • Social listening
  • Channel & media steering
  • Performance monitoring & KPI dashboards
  • Ongoing optimization & reporting
  • Local market steering
Partners: BAY, cloudhaus, VRtual X, CreativeAI Academy
Our philosophy

When anyone can generate content at the push of a button, we show what *makes* *the* *difference* for your brand.

How we work

Four clear steps.

You step in where it hurts most, and step out as soon as you can steer it yourself.

01

Orientation

AI keynote & sparring. A clear view of what AI means for your business, and what's just hype. In 45 minutes, not 45 slides.

02

Prioritization

Activation workshop. We examine your processes and find the three levers that pay off on business goals right away, instead of twenty that only add complexity.

03

Implementation

Concept & integration. We build the solution and integrate it into your systems, not beside them. Consulting, creation and development from a single source.

04

Handover

Operation & enablement. We hand over the controls. Your team runs the systems itself, securely and at scale. That's the point where we win.

In numbers
0+
years of experience in brand leadership & creation
0
minds, owner-led and independent
0
disciplines, united in one team
  • Consulting
  • Creation
  • AI development
  • Content production
0+
brands served
Interested in a conversation?
In data

We take data seriously.

Most AI projects fail not because of the technology, but because of the data. Only a controlled, traceable and reusable data foundation turns pilot projects into real impact. That's exactly where we come in.

Only 0 %
of companies fully leverage AI today
of 3
top companies cite data as their biggest bottleneck
10–0 M $
savings potential through reusable data foundations*

*Illustrative example calculation. Source: McKinsey, “AI data readiness”, June 2026.

Got questions?

The questions you might be asking right now:

Everyone has AI. We make you the company that knows how to use it best.

Explained·EU AI Act · June 2026
AI labelling

The new EU label for AI content.

From August 2, the transparency obligations of the EU AI Act take effect. Anyone publishing deepfakes or unchecked AI texts on matters of public interest must clearly label them — the EU now provides three official labels for this.

AI Generated

The content — image, audio, video or text — is fully AI-generated: without human-created elements or editorial control, apart from the prompt.

AI Modified

Human-created content partially altered with AI — for example into a deepfake or a text on matters of public interest.

AI

AI was involved in creating deepfake content (image, audio, video) or published texts.

Labelling required

  • Image, audio and video deepfakes
  • AI-generated texts on matters of public interest — without human editing or accountability

Exceptions

  • Art and creative works
  • Satire and fiction
  • Content reviewed or editorially revised by humans

Using the labels is voluntary and does not exempt you from compliance obligations — above all they create transparency. The notice must be clear, visible and recognizable at first contact with the content.

Official EU source on labelling →

Contact

Let's talk about how we can make your company better!

Not a sales pitch. A conversation about where AI has real leverage in your company.

Write an email